Mission & Vision

The world is changing all around us. To continue to thrive as a business over the next years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our team.

  • Our Mission

    • Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
    • To create value and make a difference.
    • To earn affection of customers by delivering superior experience and value.
  • Our Vision

    • Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
    • Be a great place to work where people are inspired to be the best they can be.
  • Values

    Our values serve as a compass for our actions and describe how we behave in the world.

    • Leadership: The courage to shape a better future
    • Integrity: Be real
    • Accountability: If it is to be, it's up to me
    • Passion: Committed in heart and mind
    • Diversity: As inclusive as our brands
    • Quality: What we do, we do well
    • Focus on the Market
    • Safety - Safety is a core value over which no business objective can have a higher priority
  • Focus on the Market

    • Focus on needs of our customers
    • Get out into the market and listen, observe and learn
    • Possess a world view
    • Focus on execution in the marketplace every day
    • Be insatiably curious
  • Work Smart

    • Act with urgency
    • Remain responsive to change
    • Remain constructively discontent
    • Work efficiently
  • Act like Owners

    • Be accountable for our actions and inactions
    • Reward our people for taking risks and finding better ways to solve problems
    • Learn from our outcomes -- what worked and what didn’t
  • Be the Brand

    • Inspire creativity, passion, optimism and fun
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